What it is:

The key mascara formula for pushed up, fanned out and gorgeously-long lashes.

What it does:

A long-term lash-enhancing partner that enhances the natural appearance of lashes, and protects them from breaking or falling out. A peptide and natural ingredient blend keeps lashes looking and feeling soft, flexible, full and strong. Anchors the lashes to prevent the daily 1-2 lashes that are lost.

Benefits:

• Curling, lifting and lengthening formula
• Healthier, stronger and fuller looking lashes powered by Widelash™
• The Fan-tastic Grab n’ Lift molded brush reaches every last lash
• No smudging, clumping or flaking

Key Ingredients:

• Widelash™: Biotin peptide makes lashes appear longer, fuller and stronger
• Vitamin B5 (Panthenol): Fortifies for healthy lashes
• Natural Wax Blend: The key to soft, elastic and flexible lashes

Research results:

In a consumer perception study after 28 days:

• 100% saw longer looking lashes
• 98% saw healthier looking lashes
• 98% felt lashes had more volume

How to use:

Using the inner curve of brush, apply from lash base to tip, wiggling wand upwards and outwards as you go to grab and lift every last lash. Use outer curve of brush to coat bottom lashes and to gently separate and define. For an even greater fan effect, apply an extra coat to the outermost lashes.